Andrea Hopelain
Full Name
Andrea Hopelain
Job Title
Senior Vice President, Brand
EA Sports
Speaker Bio
With more than two decades of Entertainment brand marketing and strategy experience, Andrea Hopelain has a proven track record of leading high-performance teams that generate global awareness and achieve aggressive growth goals across media and entertainment, consumer products and digital brands. Andrea’s strategic, visionary and entrepreneurial approach to brand growth earned her Brand Innovators’ Top 100 Women to Watch title.

As a Global Brand Executive at leading video game company Electronic Arts (EA), Andrea oversees Brand for the EA SPORTS portfolio, including FIFA, Madden NFL, Formula1, UFC, NBA, and NHL, generating nearly $3B in annual revenue and reaching more than 250M fans around the globe.

During her tenure, the EA SPORTS brand has scaled to become the most diverse sports gaming lineup in the world as demonstrated through the return of College Football and PGA Tour to the existing portfolio, as well as acquisitions of Metalhead Software, producer of Super Mega Baseball, and Codemasters, producer of F1 franchise.

Andrea originally joined the EA Leadership team in 2018 as Vice President of Global Brand Strategy, where she led Brand Management and Marketing for EA game brands across console, PC, and Mobile for games like The Sims, Mass Effect, Need for Speed and Star Wars Galaxy of Heroes.

Before EA, Andrea led Global Strategy and Marketing for a $1B portfolio of brands at Hasbro, was Vice President of Franchise Strategy and Marketing at Sony Pictures, and spent many years at The Walt Disney Company.