Main Stage
Brands as Entertainment: The New Dynamics of Building a Franchise
Tuesday, September 24, 2024, 9:05 AM - 9:35 AM

In today's fast-paced digital world, traditional advertising is no longer enough to capture and retain consumer attention. Brands are increasingly turning to entertainment strategies to create deeper connections and foster loyalty. We will delve into the transformative power of storytelling and entertainment in brand marketing, sharing insights on how brands can actually become powerful entertainment franchises.