Maurice Cooper is Chief Customer Officer at Bath & Body Works where he is responsible for executing a comprehensive strategy to strengthen and elevate the brand, including growing and retaining Bath & Body Works’ passionate customer base through the development of a personalized, connected and compelling end-to-end customer experience. He led the customer engagement strategy for a first-of-its kind partnership with Netflix bringing together Bath & Body Works’ signature fragrances with powerhouse shows like Bridgerton and Stranger Things.

Cooper is an award-winning marketer and proven brand-building executive with a track record of driving growth at Fortune 500 companies. He brings over two decades of experience in the consumer goods, retail and hospitality industries focused on brand strategy, marketing and customer experience. Most recently, he served as the senior vice president, marketing – guest and brand experience at the Target Corporation where he was responsible for driving omnichannel traffic for the $100 billion enterprise through brand, category and promotional marketing. He also led long-range customer strategy and helped shape Target’s store-in-store experiences for Ulta Beauty, Apple and Disney.

Cooper is a graduate of the Darden School of Business at University of Virginia, where he received his MBA, and Morehouse College, where he received a BA in Marketing.