Dive into the transformative journey of Blue Bottle Coffee as they revolutionized their brand by introducing the NOLA Collection. This session will uncover the strategies that allowed Blue Bottle to reshape a category, creating a thriving sub-brand and scaling it into a multi-million dollar platform. Participants will also enjoy a special tasting of the NOLA Collection during the session, providing a firsthand experience of the flavors that played a pivotal role in this success story. Whether you're looking to innovate within your brand or create new growth opportunities, this session offers invaluable insights and a unique tasting experience.