Step into the world of 818 Tequila, founded by Kendall Jenner, and Sprinter Vodka Soda, founded by Kylie Jenner, to discover how both approach Food & Beverage marketing as more than just selling a product, but creating a lifestyle brand that resonates with Millennials and Gen Z (21+). Hear from Kathleen Braine, Chief Marketing Officer of Calabasas Beverage Group (818 Tequila and Sprinter Vodka Soda), as she shares how visual identity and social media are woven into each brand’s DNA to drive cultural relevance and foster authentic connections. She’ll share the strategic approach that created an online and offline community around 818 Tequila -- blending aesthetics, storytelling, and digital engagement.