The sports landscape has evolved dramatically in the past few years, and so have the ways in which brands partner with those franchises. Under new owner Mat Ishbia, the Phoenix Suns and Phoenix Mercury have struck a number of cutting-edge partnerships that fundamentally reimagine both how fans engage with their favorite teams and how brands can reach those fans. In this session, hear how Arizona’s original sports franchises are navigating the changing television landscape and delivering live audiences to brands through increasingly valuable moments of appointment programming.