Blanca Esparza-Pap
AVP/Station Manager
Arizona's Family
Blanca Esparza Pap is the Station Manager for Arizona’s Family and an Assistant Vice President with Gray Television. In this role she is charged with leading passionate people in a purpose-driven culture with the goal of continuing the strategic growth of Arizona’s Family on air, online, with clients and in our community.
Esparza Pap came to 3TV in 2005 as the Community and Public Relations Manager. In this position, she managed all community and public relations activities on behalf of the stations. Driving real, measurable results for community causes was the focus of what Esparza Pap was charged with every day. During her tenure, 3TV received the nationally coveted Service to America award from the National Association of Broadcasters Education Foundation (NABEF) and was named an Outstanding Media Organization by the Arizona chapter of the Association of Fundraising Professionals as well as received an Emmy for her work on Project 121 a community campaign in collaboration with the Arizona Humane Society.
In 2013, Esparza Pap was promoted to Director of Marketing for Arizona’s Family 3TV (KTVK) and continued in the role when 3TV was acquired to create a duopoly with the CBS affiliate (KPHO). In this role, Esparza Pap was the key architect of the Arizona’s Family brand, the umbrella brand of 3TV & CBS 5, one of the strongest local news brands in the country.
In 2019, Esparza Pap was again promoted. This time to Station Manager of Arizona’s Family charged with the strategic growth of the station group. In this role, she has continued to grow the Arizona’s Family brand footprint with the creation of Arizona’s Family Sports, a statewide sports network that is home to the Phoenix Suns, Phoenix Mercury, Valley Suns, Arizona Cardinals, Phoenix Rising Football Club and the Arizona Interscholastic Association.
A graduate of Arizona State University’s Walter Cronkite School of Journalism and Mass Communication with a degree in Journalism, Esparza Pap has primarily worked in the field of community, marketing, public and media relations focusing in the areas of media, high-tech, healthcare, local government, politics and education. Her career has taken her from Arizona to Washington, D.C. working for organizations such as the Intel Corporation, Phoenix Baptist Hospital, City of Phoenix, Bush-Cheney ’04 and the White House Initiative on Educational Excellence for Hispanic Americans. Esparza Pap also worked with the White House as advance staff on various Presidential events.
An Arizona native, Esparza Pap has a unique historical perspective watching 3TV and CBS 5 growing up to now helping set the agenda for the station’s strategic growth. When not working, she enjoys spending time with her husband Jesse and their 16-year-old daughter Izzy exploring the beauty of the Grand Canyon state.
Esparza Pap came to 3TV in 2005 as the Community and Public Relations Manager. In this position, she managed all community and public relations activities on behalf of the stations. Driving real, measurable results for community causes was the focus of what Esparza Pap was charged with every day. During her tenure, 3TV received the nationally coveted Service to America award from the National Association of Broadcasters Education Foundation (NABEF) and was named an Outstanding Media Organization by the Arizona chapter of the Association of Fundraising Professionals as well as received an Emmy for her work on Project 121 a community campaign in collaboration with the Arizona Humane Society.
In 2013, Esparza Pap was promoted to Director of Marketing for Arizona’s Family 3TV (KTVK) and continued in the role when 3TV was acquired to create a duopoly with the CBS affiliate (KPHO). In this role, Esparza Pap was the key architect of the Arizona’s Family brand, the umbrella brand of 3TV & CBS 5, one of the strongest local news brands in the country.
In 2019, Esparza Pap was again promoted. This time to Station Manager of Arizona’s Family charged with the strategic growth of the station group. In this role, she has continued to grow the Arizona’s Family brand footprint with the creation of Arizona’s Family Sports, a statewide sports network that is home to the Phoenix Suns, Phoenix Mercury, Valley Suns, Arizona Cardinals, Phoenix Rising Football Club and the Arizona Interscholastic Association.
A graduate of Arizona State University’s Walter Cronkite School of Journalism and Mass Communication with a degree in Journalism, Esparza Pap has primarily worked in the field of community, marketing, public and media relations focusing in the areas of media, high-tech, healthcare, local government, politics and education. Her career has taken her from Arizona to Washington, D.C. working for organizations such as the Intel Corporation, Phoenix Baptist Hospital, City of Phoenix, Bush-Cheney ’04 and the White House Initiative on Educational Excellence for Hispanic Americans. Esparza Pap also worked with the White House as advance staff on various Presidential events.
An Arizona native, Esparza Pap has a unique historical perspective watching 3TV and CBS 5 growing up to now helping set the agenda for the station’s strategic growth. When not working, she enjoys spending time with her husband Jesse and their 16-year-old daughter Izzy exploring the beauty of the Grand Canyon state.