Women’s sports are experiencing extraordinary momentum but turning that momentum into lasting fandom requires more than acquiring media rights. It requires consistent access, powerful storytelling, and a year-round connection with fans.

Media companies are rethinking how to meet fans everywhere, nationally, locally, always-on. Scripps Sports is putting that strategy into practice, pairing national reach through ION with local ties across top sports markets and the new Scripps Sports Network for 24/7 access. Together, we'll unpack the strategies brands and leaders need to turn this cultural moment into a lasting movement.