Business-to-business branding doesn’t have to mean boring. Join Zoom and ADWEEK for a look at how humor, entertainment, and unexpected creative partnerships can turn a workplace brand into part of the cultural conversation. With a special drop in from Colin Jost, we'll hear about his No Notes Productions “mercenary agency” approach and what happens when talent builds around a brand’s real needs, not a traditional brief. Explore why taking creative risks and loosening the B2B rulebook may be the key to breaking through.