Every marketer knows the feeling: another quarter end, another ask to prove the work (and budget spend) is working. This beginner-intermediate workshop kills the recap doc for good. Code and Theory will show you how to use coding agents to build a living AI dashboard — for campaign reporting, trend watching, team management or whatever you need to track — powered by qualitative and quantitative data, so you're always ready to make the case for what you do.

What we'll cover:

• Set Up Your Dashboard: Point it at your brand. Train it to understand your category's language and context.
• Feed It the Right Data: Bring in qualitative and quantitative inputs, analyze them and shape them into something you'd actually want to present.
• Set Up an Agentic Feed: Automate it. Every week, it searches for your brand, tracks trends and surfaces what matters.

The perfect session for anyone who's ever been asked to explain what brand marketing does.