Every marketer knows the feeling: another quarter end, another ask to prove the work (and budget spend) is working. This beginner-intermediate workshop kills the recap doc for good. Code and Theory will show you how to use coding agents to build a living AI dashboard — for campaign reporting, trend watching, team management or whatever you need to track — powered by qualitative and quantitative data, so you're always ready to make the case for what you do.

What we'll cover:

• Set Up Your Dashboard: Point it at your brand. Train it to understand your category's language and context.
• Feed It the Right Data: Bring in qualitative and quantitative inputs, analyze them and shape them into something you'd actually want to present.
• Set Up an Agentic Feed: Automate it. Every week, it searches for your brand, tracks trends and surfaces what matters.

The perfect session for anyone who's ever been asked to explain what brand marketing does.

Laptops are encouraged for this hands-on session.