
Karen Piper
Head of Strategy
Code and Theory
Karen is Managing Director, Head of Brand Strategy at Code and Theory, where she is known for pushing human-centered, emotionally resonant strategy and building AI-assisted tools that improve how teams work. She began her career in the UK music industry running her own award-winning agency, then as Head of Digital at Columbia Records, before shifting focus to brands like Converse, Coca-Cola and eventually Head of Consumer Marketing at Spotify. In 2015 she became a mom, a repatriated American and an agency brand strategist in quick succession, and has since worked to launch campaigns and experiences for YouTube Music, Blue Apron, Adidas, Nike and Google.
Her work has been featured in The Drum, Adweek, Contagious, Campaign and has been recognized by Cannes Lions and The Lovie Awards. Karen approaches her life and work with healthy cynicism, unstoppable curiosity, and a real 'why' obsession in hopes of finding the interesting.
Her work has been featured in The Drum, Adweek, Contagious, Campaign and has been recognized by Cannes Lions and The Lovie Awards. Karen approaches her life and work with healthy cynicism, unstoppable curiosity, and a real 'why' obsession in hopes of finding the interesting.