More than four decades after first bringing a little more caring to the world, CareBears is proving nostalgia has plenty of room to grow. With the beloved franchise now part of Authentic Brands Group, a new chapter is underway—building on generations of fandom while opening the door to new audiences, collaborations and IP opportunities. Simon Philips, EVP of Character Brands, takes us inside the strategy for revitalizing an icon without losing the heart that made people love it in the first place. From translating nostalgia for a new generation to finding unexpected ways for Care Bears to show up across categories, content, and experiences, discover how decades of emotional connection are fueling the brand’s next era of growth.