Simon Philips is a global franchise architect whose career spans nearly four decades at the intersection of content, consumer products, gaming, technology, retail and location-based entertainment.

At Authentic, a global brand and entertainment platform that accelerates iconic IP through content, live experiences and global commerce, Philips leads the newly established Character Brands vertical, expanding the company’s platform into character-driven IP. With Care Bears as its foundational brand, he is responsible for accelerating the brand’s next chapter by leveraging Authentic’s global partner network and capabilities across content, experiences, consumer products and more. 

Before joining Authentic, Philips served as President of Falcon’s Beyond Global, where he helped lead the company through its Nasdaq public listing and shaped its global strategy and expansion. Philips also held leadership roles at Moonbug Entertainment, Marvel, Disney and 4Kids Entertainment, where he helped build and scale some of the world’s most recognizable intellectual property into enduring commercial ecosystems. The franchises under his leadership have generated close to half a trillion dollars in global retail sales.

Philips has been recognized for his contributions to the entertainment and licensing industries by License Global and the Orlando Business Journal, among others. He is a member of the International Academy of Television Arts & Sciences, serves on the board of Zigazoo and previously served on the board of the Licensing Industry Merchandisers’ Association.