Every few years, marketing convinces itself a new technology, platform or measurement framework has changed the rules. Then we rediscover the fundamentals.

We chased single-channel growth, then embraced multi-touch attribution, which just proves consumers need multiple touches before they buy. We built dashboards because we were "data rich, insight poor," then rushed to AI agents, only to learn AI is only as good as the questions we ask it. The cycle repeats.

Featuring Caryn Wasser, CMO at Little Spoon, this conversation explores why marketing teams keep overcomplicating their strategies chasing the next breakthrough, and what CMOs can do to stay focused on the principles that actually drive growth. Caryn will share the essential foundation required for a grassroots brand to thrive, even as the tools around it keep changing.

Please note access to this stage is limited to senior brand-side marketers only. Eligible attendees will be notified of their access directly.