Cedric Parsiegla is Vice President of Modern Marketing, AI & Growth Enablement at Henkel Consumer Brands Hair Professional North America. He leads the Center of Excellence focused on modern marketing transformation, AI-driven innovation, growth enablement, digital commerce, and social commerce acceleration. His responsibilities include advancing AI adoption, marketing effectiveness, operating model transformation, D2C growth, and scaling emerging commerce channels such as TikTok Shop across a portfolio of leading professional beauty brands. Cedric's work sits at the intersection of marketing, technology, and commerce, helping organizations build new capabilities and drive measurable business growth.