Every marketer is trying to determine where AI can make a meaningful business difference. Boost Engine and Henkel take us inside how they’re using an AI-native agency model to fuel Henkel's growth on TikTok Shop today. From identifying the right creators at scale and amplifying high-performing creator content into paid media, to automating backend execution, learning faster, and scaling what works, this session moves beyond theory and future-gazing. Walk away with real-world examples, lessons from the field, and practical ideas you can bring back to your team.