Ryanne Webber is a marketing and brand leader at Mercedes-Benz USA, responsible for driving integrated campaigns and initiatives across the organization. With experience leading cross-functional teams, agency partners and large-scale campaigns, she focuses on translating business objectives into culturally resonate marketing that elevates the Mercedes-Benz brand and drives consideration. Her work spans creative development across organic and paid media channels including linear & streaming TV, digital, social media and digital sponsorship activation, with a passion for building premium brand experiences that connect with audiences in a meaningful way.