When you’re an iconic luxury brand, every campaign has to walk a fine line: honor a timeless heritage while cutting through the noise with fresh, emotive storytelling. Add the pressure of the high-stakes holiday season, and the room for error vanishes.

Join Ryanne Webber, Head of Brand Communications at Mercedes-Benz, and Wes Howard, Senior Account Executive at iSpot, for an inside look at how the leading luxury automaker navigates the holiday season. Discover how Mercedes-Benz turns YoY creative performance data into actionable optimizations, balances the tension between prestige and innovation, and uses iSpot Creative Testing to ensure their holiday campaign hits the emotional mark without losing its luxury feel.