After years of progress and growing support for LGBTQ+ consumers, many brands are dialing back their efforts to connect with the community, following the much-reported missteps of companies like Bud Light and Target. This year, a few standouts like Wal-Mart were hailed for clever, authentic Pride campaigns, but countless brands are uncertain of what to do next, depriving themselves of an audience with an estimated global spending power of $4.7 trillion. Amid this new and tricky climate, participants will discuss what brands are doing right, what they’re doing wrong, what they need to know, and what the future holds for engaging this vital and diverse demographic. 

Open to audience!