Brad Feinberg currently serves as the Vice President of Media & Digital as part of leadership team for the Americas Commercial Accelerator for Molson Coors, overseeing all media strategy and investment, precision and digital media, marketing analytics, ecommerce, and enterprise content management. In Brad’s fifteen years at Molson Coors, he has helped deliver Molson Coors’ first super bowl campaign in over 30 years, contributed to the turn around on Miller Lite, as well launched VOLT Studio, the Molson Coors in-house creative agency. Brad has also help Molson Coors advance modern marketing capabilities and spearhead the launch of Content Hub, its first enterprise content management platform.

Prior to joining the beer business, Brad served as the Senior Director of Media Planning & Partnerships for Discovery Channel and Science Channel. In his 4 years at Discovery Communications, Brad had the opportunity to lead Media Planning efforts for the launch of Deadliest Catch, the 20 anniversary of Shark Week, and the critically acclaimed series Planet Earth. Brad spent the first part of his career working on CPG and Travel industry business at large holding company ad agencies – DMB&B, BBDO, and OMD.

His passion for finding the “aha” in media creativity and the “needle in the haystack” of precision marketing has led to groundbreaking executions on some of the most iconic brands within highly competitive industries that has delivered real business growth as well as award winning recognition within the advertising and media industry.