Sarah Larsen leads the Integrated Marketing team for Samsung Home Entertainment and is responsible for building our brand with our consumers and customers across the US.

Her extensive knowledge of the latest and greatest in innovative marketing and especially digital activations paired with her deep expertise with partnerships, experiential and influencer programs has led to numerous sales-driving and award-winning campaigns. Prior to joining Samsung, Sarah held leadership roles in several global marketing agencies such as Edelman and Ogilvy, working with globally renowned CPG, consumer electronics brands and retailer brands which provided her with a well-rounded view of the marketing landscape.

An avid trends spotter, Sarah spends her free time consuming all things culture related, though her two teenage daughters frequently inform her what is actually cool. She is passionate about the culinary arts, home décor, fashion, entertainment and even picked up mixology while quarantining. Sarah’s husband is from Ireland so she is able to satisfy her travel bug with lots of trips back and forth.