As we cruise into a new era of advertising, retail and mobility media is transforming the landscape in innovative ways. This session will chart the journey of advertising as it shifts gears towards more integrated, experiential formats within the mobility sector and beyond.   

Join us at the Uber Villa, in partnership with ADWEEK, as we explore the dynamic future of advertising through targeted strategies. From retail to mobility media, learn how first-party data is driving this transformation, enabling more personalized and engaging interactions. Discover how brands are leveraging untapped platforms to reach consumers in motion, crafting touchpoints that are both relevant and impactful. 

Panel will run from 4:00-4:30pm with a networking Happy Hour to follow until 6:00pm!