Domenic DiMeglio
Chief Marketing Officer and Chief Data Officer
Paramount Streaming
Domenic DiMeglio is Chief Marketing Officer and Chief Data Officer for Paramount Streaming. Based in New York, DiMeglio oversees global marketing and data for the company’s paid and free streaming services, Paramount+ and Pluto TV. A top five streamer, Paramount+ is one of the fastest-growing services while Pluto TV remains a global leader in free, ad-supported TV (FAST) operating across three continents and nearly 40 markets.
DiMeglio and his team are responsible for creating Paramount’s award-winning Mountain of Entertainment campaign, which brings together beloved characters from across the company’s brands in unexpectedly funny moments as they ascend the iconic Paramount mountain. Since its debut, the campaign has featured 15 memorable spots, garnered billions of impressions, and earned nearly 30 awards and accolades from the Clios, Webbys, Shortys and more. DiMeglio also oversaw the integration of SHOWTIME into Paramount+ and developed the concept for the Paramount Lodge, a traveling experiential campaign that meaningfully connects Paramount+ with fans and provides them with a chance to explore the service’s mountain of content.
DiMeglio also leads a unified Data and Insights organization across Pluto TV and Paramount+, overseeing consumer insights and intelligence, data and analytics, data management and engineering, measurement operations and driving innovations with data modeling to enable data-driven decision-making across our streaming businesses worldwide.
Before Paramount Streaming, DiMeglio served as Executive Vice President, Chief Marketing Officer and Head of Operations for both ViacomCBS Digital and CBS Interactive, ahead of the Viacom and CBS merger. In those roles, he led marketing across the division, overseeing the rebrand of CBS AllAccess as Paramount+ and including ad-supported streaming services CBSN, ET Live and CBS Sports HQ. In addition, DiMeglio managed the CBS Audience Network, CBSInteractive's network of digital distribution partners, and the division’s data and insights group. He also oversaw video monetization, ad operations, and the TV electronic-sell-through business while helping to drive the digital distribution strategy for CBS’ premium online video.
DiMeglio and his team are responsible for creating Paramount’s award-winning Mountain of Entertainment campaign, which brings together beloved characters from across the company’s brands in unexpectedly funny moments as they ascend the iconic Paramount mountain. Since its debut, the campaign has featured 15 memorable spots, garnered billions of impressions, and earned nearly 30 awards and accolades from the Clios, Webbys, Shortys and more. DiMeglio also oversaw the integration of SHOWTIME into Paramount+ and developed the concept for the Paramount Lodge, a traveling experiential campaign that meaningfully connects Paramount+ with fans and provides them with a chance to explore the service’s mountain of content.
DiMeglio also leads a unified Data and Insights organization across Pluto TV and Paramount+, overseeing consumer insights and intelligence, data and analytics, data management and engineering, measurement operations and driving innovations with data modeling to enable data-driven decision-making across our streaming businesses worldwide.
Before Paramount Streaming, DiMeglio served as Executive Vice President, Chief Marketing Officer and Head of Operations for both ViacomCBS Digital and CBS Interactive, ahead of the Viacom and CBS merger. In those roles, he led marketing across the division, overseeing the rebrand of CBS AllAccess as Paramount+ and including ad-supported streaming services CBSN, ET Live and CBS Sports HQ. In addition, DiMeglio managed the CBS Audience Network, CBSInteractive's network of digital distribution partners, and the division’s data and insights group. He also oversaw video monetization, ad operations, and the TV electronic-sell-through business while helping to drive the digital distribution strategy for CBS’ premium online video.