Agenda

 

Recalibrating Your Brand Purpose

Globally, 94 percent of consumers say it’s imperative that the companies they engage with have a strong sense of purpose, per New York-based Zeno Group. With a turbulent year behind us, that has proven to be the case. But it’s easier said than done. Amidst the pandemic, marketers have had to contend with the largest brand marketing reset, perhaps ever. And that posed a challenge to purpose-driven efforts that have remained both authentic and on-brand.

Join Adweek, in partnership with Amazon Advertising, as we explore actionable ways to leverage purpose in order to break through the uncertainty to create authentic human connections.

Time Zone: (UTC-05:00) Eastern Time (US & Canada) [Change Time Zone]

Recalibrating Your Brand Purpose

Tapping Into the Power of Audio

First, platform players cracked the code on text and emojis, then came GIFs and video.  And now, marketers are tuning into the oldest, but newest (digitally), form of media: audio.  From Clubhouse, now topping over 8 million downloads, to Twitter experimenting with Spaces and Facebook’s tests of its own Rooms, the choices, and opportunities for leveraging audio marketing will grow even more complex.

Adweek, in partnership with Amazon Advertising, invites you to take a deep dive into the benefits and challenges, the key players, and what marketers should consider in this new era of sound.

Time Zone: (UTC-05:00) Eastern Time (US & Canada) [Change Time Zone]

Marrying Marketing and Technology

Today’s consumers enjoy an unprecedented level of personalization, which, in turn, raises the bar for brands’ targeted and very specific interaction with them. Now brands have more information than ever about consumer preferences, channels for reach, and interests to create more customized experiences at scale. As data becomes more infused into the equation, marketers face juggling advances in technology, streamlined customer experiences, and the need to be mindful of privacy concerns.

Join Adweek, in partnership with Amazon Advertising, to explore the current state of marketing and technology including tips and tricks in balancing creativity and technology.

Time Zone: (UTC-05:00) Eastern Time (US & Canada) [Change Time Zone]

Elevate: Experiential and Creativity

After a year of adaptation at an unparalleled pace, creative marketers are emerging from the pandemic with a completely new set of skills, tactics, and consumer behaviors. In this emerging world of hybrid experiences and ambitious content strategies, opportunities—and challenges—are everywhere you look.

Join Adweek’s fourth annual Elevate: Experiential and Creativity to hear from marketing experts on the front lines of defining this new era. They'll share the secrets of successful engagement, measurable results, flexible production, and creating unforgettable experiences.

Time Zone: (UTC-05:00) Eastern Time (US & Canada) [Change Time Zone]