What began as launching a linen bedding company amongst three friends who shared a deep appreciation for a good night's rest has led to becoming a home goods DTC brand. Vivian McCormick, CEO & co-founder shares what it's like to leave your corporate job, jump into the entrepreneur seat, start a business and brand from square one. From start-up life to bringing on first employees, cultivating truly customer-centric relationships and taking a brand through expansion for growth into new markets, you'll hear how to build a brand that stands out in an ever-changing eCommerce space while staying true to your origin story.

Corkcicle CEO, Chris McDonough, shares a wealth of expertise, having inspired, and led teams across a wide range of business disciplines. Join Chris to discover the power of partnerships and innovation to unlock growth in the dynamic world of omnichannel retail.

9 in 10 Americans don’t get their five-a-day: the minimum servings of fruits and vegetables for a healthy diet. At the same time, 40-50% of fresh produce ends up in landfill. Join CEO Tomás Froes and Head of Nutrition, Mallory Gonzales to learn how fast-growing food tech startup kencko is tackling both these problems with the promise of maximum nutrition, minimum waste. We’ll talk B-Corp, global sourcing, overcoming scale-up challenges, building healthy habits, and nutrition as a service - all fuelled by some of kencko’s delicious, additive-free organic smoothies.

LAKE is rooted in finding comfort in the everyday, and sharing that comfort with those you love. From Valentine’s Day to the Fourth of July, LAKE provides gifting-friendly limited edition prints, and Instagramable matching sets that create excitement in their community - often leading to rapid sellouts! Learn from co-founders Anne Read Lattimore and Cassandra Cannon about how they have built LAKE as the go-to brand for life's coziest moments, helping families to celebrate holidays big and small year round, all while building brand loyalty and driving repeat purchases.

SHESPOKE Co-Founder and CEO Kelsey Groome joins us to speak about the power that personalization holds when cultivating community. Through their digital platform, the SheSpeaker, SHESPOKE is the first beauty brand to fully scale customizable lipstick and lipgloss. Founded upon the premise that makeup should be an inclusive, fun tool of self-expression, the SheSpeaker platform has played a significant role in scaling their community-driven brand.

To succeed post-pandemic, omnichannel retailers are implementing cutting-edge strategies to bridge the physical and digital worlds without forgoing the human element of connection. Ulta Beauty is no exception to the movement utilizing emerging tech and partnerships to allow customers to try-on lipstick and eyeshadow, find a personalized skin routine or take a lash quiz all leveraging AI and AR. Hear from Prama Bhatt, Chief Digital Officer at Ulta Beauty, as she explores how the brand continues to evolve and push the boundaries of experiential shopping, what lies ahead for its customer journey, and what forward-thinking marketers need to know about connecting digital, physical, and emotional experiences.

Since 1856 Orvis has been a purpose-driven company and trusted guide, inspiring millions to love the adventure of and wonder in nature with a fly rod in hand or a dog by their side. Rooted in family values, over the past 60 years Orvis has been a leader and pioneer in the sustainable future of fly fishing, wingshooting and the natural world - championing habitat restoration and conservation through partnerships, engagement, and the company’s longstanding commitment to donating 5% of pre-tax profits to ensure outdoor passions can be passed from generation to generation. Join Adweek as we hear from Sheila Pollak, Chief Brand Experience Officer, how Orvis has established “Generations of Connection to Nature” as a key strategic brand pillar and is building its roadmap to being a more sustainable company, guiding the next 160 years of ensuring the outdoors is healthy and accessible to all.

Knix, the female-founded intimates brand, has quickly established itself as a true contender in the direct-to-consumer, size-inclusive space. Hear from Founder and CEO, Joanna Griffiths, and Knix Global Ambassador on living unapologetically free as well as purpose-driven initiatives like "Life After Birth", which aims to normalize, celebrate, and honor postpartum experiences.

As one of the world’s largest certified B Corporations, Danone North America is focused on bringing health through food to as many people as possible. Launched in 2019 as a game-changing low sugar offering the innovative yogurt brand Two Good was created with the purpose of “doing more with less”. In just a few short years the brand has launched new product lines to reduce food waste and fight food insecurity, appealing to the growing trend of consumers looking to support brands that take action on pressing social issues. Hear from Surbhi Martin, Vice President of Greek Yogurt & Functional Nutrition on how Two Good was created with purpose at its center and how Danone’s purpose is lived through each of its brands to drive greater measurable impact.

Helping brands capture consumer insights in the offline world has always been done poorly, but as challenger brands look to scale past digital-only marketing channels they need a better solution. Hear how emerging technologies like Flowcode are helping challenger brands create instant interactions and measurable consumer engagements across TV, print and OOH.

The creator economy has arrived and the relationship between the creator and brand has never been more important. Creators are key to a brand’s social success and bottom line. Hear from Whalar Talent Managing Director Victoria Bachan and content creator, actress, and host of HBO Max’s adventure competition Karma, Michelle Khare, as they explore how brands can think differently and diversify their channel strategies as they engage in creator relationships.

Welcoming remarks and a look at the event.

Whole Foods Market, known for its locally and ethically sourced products, plant-based assortment, and organic selections, is on a mission to be known for more than being a green grocer, thanks to efforts like its food redistribution program to reduce food waste and feed communities.

Join Whole Foods CMO Sonya Gafsi Oblisk on the supermarket’s purpose-driven ambitions.

Customers don’t want to be sold to. They want to be seen and heard. We shouldn’t just be thinking about our customers as targets. Instead we should consider them a love interest and make sure they feel the love in every interaction we have with them.

Join Kate Gunning, Head of Marketing at Cart.com for a look in to the way she approaches injecting love and emotion in to the brands she’s helped build.

With plans to become the world’s fastest airliner, Boom Supersonic is developing the Overture commercial supersonic plane to be the most sustainable. Set to begin flying passengers in 2029, the supersonic flights on Overture could fly passengers from Tokyo to Seattle in just over 4 hours, compared to more than 8 hours today.

Join Boom President and Chief Commercial Officer Kathy Savitt, who will discuss the plan to make supersonic flights both mainstream and with sustainability in mind.

One of the nation’s premier agribusiness and food brands, Land O’Lakes, Inc. is shaking up the agriculture industry by leveraging tech platforms to innovate and meet consumer demands. Purpose driven initiatives that are critical for the planet, strengthening the backbone of food supply chain amidst COVID-19, and retaining a customer-centric approach with unique brand marketing across all businesses and geographies – set the 100-year-old brand apart from others.

Land O’ Lakes CMO Heather Malenshek joins Adweek to talk customer loyalty, the flexibility of shifting industry dynamics, and how best to transform the future of agriculture through innovative strategy and development.

Abercrombie & Fitch, a cultural clothing mecca for teens in the 1990s and early 2000s has transformed to reach its next generation of shoppers. From collaborating with content creators on TikTok and Fortnite to celebrating inclusivity and diversity by using models of varying ethnicities and body types, the brand is doubling down on a community-led approach. Getting personal, celebrating new styles, and leaning into emerging technologies and platforms are just a few tactics supporting the brand’s 2021 metamorphosis. 

Hear from Carey Collins Krug, SVP and Head of Marketing at Abercrombie & Fitch, as and Corey Robinson, SVP of Merchandising and Design as they explore the company’s quest to change the perception of the brand with new marketing and the role of social media in revamping their well-established identity for a new era. 

It’s no secret that the marketing industry is rapidly evolving, and marketers are now geared up with new tools and technologies that can help drive efficiency and business results. With so many different platforms, ad units, and creative elements constantly arising, how can you ensure your marketing strategy is also evolving with the industry? Join Andrea Ward, Chief Marketing Officer at VidMob, and Will Post, Head of Business Development for VidMob as they discuss how informing creative with data is the future of marketing, and the key components that will affect marketing decisions over the coming years, including new workflow and collaboration tools, improved cross platform reporting, and more.

For Grammy award-winning icon Alicia Keys, “Beauty is kindness, bravery, this undefinable thing that comes from the inside out.” This philosophy is embedded in her lifestyle beauty brand Keys Soulcare, a brand that transcends traditional beauty boundaries to help us connect more deeply with ourselves - body, mind and soul. Vibe higher with the multihyphenate artist and entrepreneur in conversation with Kory Marchisotto, President of Keys Soulcare on changing the face of beauty.

immi is tackling the $46bn stale instant ramen industry that has seen no product innovation in decades by inventing the world’s first low-carb, high-protein, and 100% plant-based instant ramen. Learn how immi built a private community with thousands of members to validate demand for their new ramen innovation and how they leverage their community to rapidly collect taste feedback at a fraction of time and cost, generate tens of thousands of waitlist customers, and create evangelists that have helped them scale to a multi-million dollar run rate in their first year of launch.

Hear how KiwiCo is on a mission to inspire the next generation of innovators by disrupting traditional playtime, reinforcing critical thinking skills and asking questions that spark engaging conversations between parents and kids. So far, 35 million KiwiCo crates have been delivered around the world - offering hands-on activities that enrich young minds and inspire a lifetime love of learning. Discover how KiwiCo has the experience, thoughtfulness, products and most importantly the science, to equip children with the creative confidence today and empower them to take on the challenges of tomorrow.

As a seasoned software engineer and expecting parent herself, CEO Natalie Gordon founded Babylist after noticing a lack of guidance in the world of baby-commerce. A decade later, she’s now built a profitable, sustainable business based on long-standing trust with parents as well as the friends and family that form a community around each baby. Join Natalie and learn how to create a destination that captures a high-intent audience.

Dreyer’s Grand Ice Cream, home to iconic brands like Häagen-Dazs Drumstick, Outshine, Edy’s/Dreyer’s and others, has 100+ years of winning experience in the ice cream industry. Since joining forces in 2020 with the leading global ice cream company, Froneri, several brands in the portfolio, like Häagen-Dazs, have started to think differently about every aspect of branding. From creativity to purpose, Häagen-Dazs has reflected on its brand heritage and engaged a diverse array of tastemakers to showcase new passions and uplift underrepresented communities. Chief Marketing Officer for Dreyer’s Grand Ice Cream, Elizabell Marquez, joins us on behalf of Häagen-Dazs and the portfolio to discuss the implications of marketing for a brand that spans many generations, and demonstrate how its 2021 campaign “That's Dazs” attracted new audiences and platforms for the first time in brand history.

Co-Founders, Co-CEOs and twin brothers Adam and Ryan Goldston launched APL in 2010 as a DTC brand with the first shoe ever banned by the NBA for performance enhancement reasons. Today APL is the world leader in the category they’ve created, luxury performance, and the Goldston’s have profitably bootstrapped APL to billions with innovative products and a deep connection with their customer. Join them as they discuss their journey and where APL is headed.

OffLimits' offensively delicious cereal is here to give people permission to eat cereal again. Founder Emily Miller will share the company's brand story and talk about building a disruptive cult following through TikTok, cultural activations like partnerships with artists, and more. Emily will also give insight into how she is thinking about web3 and why DTC brands should be looking to the metaverse for expansion.

Why is it such a hassle to frame the things we love? What would you display if framing were easy and affordable? Framebridge blends ecommerce, retail, logistics, and an intense focus on the customer experience to make custom framing easy. Frambridge is expanding the category by balancing commercial scale with an intense focus on hand-crafted quality to make framing faster, more affordable, and more enjoyable for everyone. Join Matt Sutton, Head of Marketing at Framebridge, to discuss how the brand is balancing D2C ecommerce growth with an expanding retail footprint (15+ stores) as they inspire people to live life and frame more. 

Having a strong, authentic voice continues to be critical to a brand’s survival in an era of constantly evolving platforms and digital technologies. Permeable through virtually every touchpoint, voice and tone are more than just marketing tactics for standing out above the crowd, rather an important bridge between you and your audience and a way to showcase your personality and establish trust.

Join Kate Gunning, Head of Marketing at Cart.com , Andy Pearson, VP of Creative at Liquid Death, and David Bornoff, Head of Brand Marketing at DoorDash as they explore ways to level-up your brand voice to rise above the noise and customers relate to and remember you.

Feel Good Foods was co-founded by entrepreneur, Vanessa Phillips, who after being diagnosed Celiac, began her career in the culinary industry running and developing the gluten-free menu at popular NYC restaurant, Friedman’s. She eventually shifted to the CPG space to make her gluten-free comfort food creations accessible to all. Today, Feel Good Foods offers a wide array of globally inspired, nostalgic, comfort foods with chef-developed recipes that use fewer and better-for-you ingredients. Learn from Vanessa on how to lead with innovation, and taste new snacks!.

Join Calirosa’s CCO, David Gimpelson, as he shares the brand’s disruptive approach to marketing and distribution by leveraging authenticity, unique product, and the power of celebrity to break through a crowded market.

CAVA’s ethos have always been rooted in the Mediterranean Way, bringing heart, health and humanity to food. As a multi-pronged and multi-dimensional brand, CAVA is not defined by format but by cuisine – Mediterranean. CAVA was founded with the goal of serving uncommonly delicious and effortlessly nutritious Mediterranean cuisine in a variety of ways that fulfills the needs of our customers. In doing so, CAVA has successfully grown as a brand, trusted for its culinary authority showcased through bold, vibrant flavors available to guests in a variety of formats.

Dynamic leaders in the audio sphere, SiriusXM's platforms collectively connect over 150 million listeners across 5,000+ shows consistently reaching their diverse target audience and remaining at the forefront of cultural conversations. Through recent efforts like the "Stand for Sonic Diversity" initiative, the powerful duo is championing efforts to blur the sonic color lines and embrace a world that is more sonically diverse. In this session, hear from Nicole Hughey, Senior Vice President, Diversity, Equity & Inclusion at SiriusXM + Pandora, and Roger Gehrmann, Executive Creative Director at SXM Media, as they offer actionable insights around how they spearhead their stance for diversity and bring the company's core mission to life.

The Container Store doubled down on its mission of delivering a frictionless customer experience by enhancing and simplifying their ecommerce customer journey. The company’s CMO Melissa Collins will discuss how recent partnerships and site enhancements have fueled ecommerce growth, and what’s on the horizon for the brand.

Verizon is leading the charge in navigating the increasingly digital intersection between brands, consumers and commerce. From new technology, partnerships with industry-leading brands, in-demand entertainment options and solutions to complement lifestyles, Verizon’s strategy embraces the personalized experiences that customers covet. Join Verizon Consumer Group VP and Head of Content & Partnerships Erin McPherson to discuss the innovation behind today’s curated experiences.

The profile of Athletic Greens has explored in the past two years, as the company has gone from one of wellness’s best kept secrets, to a billion-dollar brand. As AG1 becomes a cultural phenomenon, the brand looks to harness emerging trends in communication platforms and creator partnerships to break through in a crowded and confused market. Hear from Athletic Green’s VP of Brand, Beckley Mason, on how the brand stays one nimble and aggressive as the headcount and expectations grow.

Surabhi Pokhriyal, Chief Digital Growth Officer of Church & Dwight joins Adweek to discuss the benefits of innovative digital commerce and creating omnichannel experiences in the competitive market and how to keep your brand emotionally connected with consumers.

Lifestyle icon and entrepreneur Martha Stewart has built a global media and brand empire of products that espouse good living, from home and entertaining to beauty and wellness. The open secret to Martha’s unrivaled success has always been her willingness to explore the new and the next. Join Adweek for a very special conversation with Martha on what has captured her interest today, including her latest foray into the CBD space, NFTs, and recently launched Martha.com marketplace.

Creators have already disrupted entertainment and advertising, is education next? Join Encantos' Chief Growth Officer Julie Fleischer and Whalar's CMO Jamie Gutfreund as they discuss how Web3 can lead to better opportunities for kids and families.

Marketing plays a critical role in creating a positive customer experience. To build brand loyalty you need to understand and adapt to customer’s changing needs which often requires innovation. In this discussion Larisa Summers, the Chief Marketing Officer for Convene, and Adweek's Matt Steinmetz will discuss how marketing impacts customer retention. They will discuss how Convene created a product to adapt to clients' new way of working; the impact of brand equity; and the importance customer experience plays in strengthening brand loyalty.

NBA star Kevin Durant and entrepreneur Rich Kleiman share insights into how they built their investment portfolio, their Boardroom media platform, and more including the future of cryptocurrency.

Thank you for joining!

Learn how Lindsay Arnold leveraged her successful career on Dancing With The Stars to build a highly engaged and trusting community on social media. By finding her authentic self on the ever-changing platform, she's paved her own way and with that has increased her income over 5x in the past year and a half, built a successful on-demand fitness program, and has worked with brands to co-create products. 

The world around us has shifted these past 2 years and couples have continued and adapted to declare their love, get engaged and get married. Some went on Zoom, others hosted minimonies and most postponed plans. Having helped over 25 million couples plan a wedding that’s uniquely their own - through the rise of the internet, the legalization of same-sex marriages, the necessary progression of diversity and inclusion, and a global pandemic - The Knot understands the power of innovation to remain the leading resource for all things wedding, for all couples. As Gen Z is up next to plan their weddings, The Knot is tapping into personalization through its Marketplace, leveraging key influencers, and promoting relationship, financial and mental health and wellness to continually establish its brand relevance and authority to the next generation of engaged couples.

In the multi-billion dollar craft beer industry, only 23% of owners are women. That percentage gets even lower when you look at the small slice of the pie that is hard kombucha. When Bridget Connelly co-founded Luna Bay Booch in 2018, she knew the journey would be challenging but she saw her window of opportunity and took it. As the country's only female-founded and operated hard kombucha company on the market, Connelly will take us through an honest and candid discussion of the hurdles and defining moments for Luna Bay Booch.

Taking months of product development and the expertise of trained chefs, and condensing it down into 15 seconds of eye-catching, enticing content is an art. Panera VP of brand building Drayton Martin talks about the importance of communicating key differentiators in the restaurant space – how to ensure brand comms remain eye catching while infusing them with quite literally, flavor.

Join California Olive Ranch CEO, Michael Fox, as he shares the story of how his company grew from a small olive orchard in California to one of the largest and strongest brands in the multibillion-dollar cooking oil market. He will share what he's learned in challenging incumbents in one industry, how he plans to challenge others, and how the company has evolved to support its growth while sustainably continuing to celebrate its original mission.

BoxyCharm is a leader in full-size beauty box subscriptions praised by some of the most influential names in beauty. Its secret sauce? A community-first merchandising strategy informed by the brand's incredibly passionate and engaged community of Charmers. Kristy Westrup, BFA (Beauty For All) Industries' SVP of Brand Partnerships & New Business Development, discusses how BoxyCharm enrolls its community to drive merchandising decisions and co-create an interactive, multi-platform experience.