Launched in 2007, Supergoop! has a powerful mission: change the way the world thinks about sunscreen. The brand is now an influencer favorite and reaching unprecedented new heights with an “always learning” mentality that helps consumers make informed and conscious decisions. In this workshop, Supergoop! CEO Amanda Baldwin shares how its sunscreen is powerfully changing consumer behavior and leading through innovation. She’ll explore the ways they are doubling down on human-to-human relationship building and educational storytelling amongst its loyal customers.