A Live Virtual Experience

we're talking strategy, tech and pure ingenuity with today’s breakthrough brands

In an ever-shifting marketing landscape, innovation, agility and consumer insights can make or break a business. Legacy brands with well-established names and challenger brands breaking into the space must stay equally competitive to gain and retain a loyal audience. Join Adweek for the fourth-annual Challenger Brands summit, a signature Brandweek series event, to learn from disruptive and legendary brands that are redefining the industry. This year, we’ll explore eight crucial topics ranging from e-commerce to live marketing, UX and more.  

featured speakers include


Register now and get set for a series of conversations with leading brands as they discuss the strategies that solidified their status and their vision for the future.



the consumer brand pass



the agency pass




the technology, media and solution provider pass



the experience


main stage sessions



limitless insights

breakout tracks

day one

are you connected?
How to leverage TV and streaming channels to reach a more targeted audience

strengthen your brand perception
Building emotional connections through people and product

seize the moment, seize your story
Intimate storytelling at scale

day two

brands driving sustainable change
Moving toward productive, efficient, and strategic business initiatives 

emerging tech
From IRL to IVL to Hybrid, what’s it all mean for brands? 

the influencer marketing momentum
Delivering authentic content and measuring results 

day three

future of e-commerce
building the next gen e-commerce experiences everyone loves 

the agile marketer
Leveraging tech platforms and solutions to provide accelerated innovation and personalization 

the rise of social responsibility
Aligning brands’ voice and storytelling with social good



The Challenger Brand Summit was a great way to connect with some of the top minds in the game and see/hear the trends before they even become trends. The cross-section of industries, company size, and challenges faced generated both inspiration and ideas for the drawing board.


Kimberly Dillon, Chief Marketing Officer, Papa & Barkley

It's the second year in a row I've attended. I’ve come back both years with specific examples that challenge my clients to consider more breakthrough ways to connect with consumers.


Brian Asner, Strategy Director, FCB

I came away from Challenger Brands feeling so inspired. All the featured brands are companies we admire and it was interesting to get a peek behind the curtain on what propels them forward in their respective industries. Whether you’re a challenger brand or think like one, this is a great conference to attend.


Kathleen Reidenbach, Chief Commercial Officer, Kimpton Hotels & Restaurants

a look at last year

the challenger brands community

our partners