Join lifestyle brand experts for an interactive case study on the Whipshots launch by Starco brands and celebrity Co-founder Cardi B. Learn best practices for launching celebrity forward brands, the best ways to create a PR narrative that goes beyond one and done and how to position a new launch in a crowded marketplace. After the case study deep dive, David Dreyer, CMO of Whipshots, and Beth Andrews, EVP of Consumer Marketing at R&CPMK, will answer audience questions.