How you build relationships with your consumers sets you apart from the competition. That’s why Keurig Dr Pepper teamed up with ProQuo to identify their audience, focus on building that emotional connection through their products and optimize their marketing campaigns based on real-time data of people’s thoughts and feelings. During this workshop, we’ll cover how brands have built relationships with their consumers, how Keurig Dr Pepper found their whitespace by mastering their emotional connection and how your brand can follow suit.