Name
Let’s be direct: TV, streaming and targeting
Date
Tuesday, February 22, 2022
Time
11:45 AM - 12:05 PM (EST)
Description
SmileDirectClub created a smarter, better way to straighten teeth – and it leverages both TV and streaming channels to deliver its memorable marketing to consumers. Learn how they apply their value “D3: Data, Discuss, Deliver” while navigating the evolving TV and streaming landscape to reach target audiences, find efficiencies and attempt the impossible: measure attribution.
Session Type
Breakout – TV