From a cooler to a full-blown lifestyle brand that outdoor enthusiasts proudly don on hats, shirts and stickers, Yeti has redefined what a brand can be and shows no signs of slowing. The company continues to reach new heights by experimenting with different content including a new streaming service, pursuing transformative risks, and doubling down on its community. Hear from Paulie Dery, YETI Vice President of Marketing, who shares actionable insights on the brand's successes and challenges while adapting to this new era of disruption.