One of the nation’s premier agribusiness and food brands, Land O’Lakes, Inc. is shaking up the agriculture industry by leveraging tech platforms to innovate and meet consumer demands. Purpose driven initiatives that are critical for the planet, strengthening the backbone of food supply chain amidst COVID-19, and retaining a customer-centric approach with unique brand marketing across all businesses and geographies – set the 100-year-old brand apart from others.

Land O’ Lakes CMO Heather Malenshek joins Adweek to talk customer loyalty, the flexibility of shifting industry dynamics, and how best to transform the future of agriculture through innovative strategy and development.