RTD cocktails are surging in popularity now, but in 2013, Matt Lindner and Charles Joly’s idea to create a bar-quality canned tipple was groundbreaking in the nascent category. There were a few other RTDs around at the time, but they were all commercial cocktail simulacrums, created by large companies whose primary concern was their bottom line. Joly and Lindner instead focused on replicating the drinks they were making for discerning bar patrons, using small-batch craft spirits in place of malt base, nixing the excess sugar and sticking to all-natural ingredients. They essentially moved the Craft Cocktail Revival off-premise. Crafthouse Co-Founder & CEO, Matt Lindner, will talk about building an RTD from the ground up including how the brand plans to stay relevant, grow its share in the marketplace and show up in new ways in 2022.