LAKE is rooted in finding comfort in the everyday, and sharing that comfort with those you love. From Valentine’s Day to the Fourth of July, LAKE provides gifting-friendly limited edition prints, and Instagramable matching sets that create excitement in their community - often leading to rapid sellouts! Learn from co-founders Anne Read Lattimore and Cassandra Cannon about how they have built LAKE as the go-to brand for life's coziest moments, helping families to celebrate holidays big and small year round, all while building brand loyalty and driving repeat purchases.