Since 1856 Orvis has been a purpose-driven company and trusted guide, inspiring millions to love the adventure of and wonder in nature with a fly rod in hand or a dog by their side. Rooted in family values, over the past 60 years Orvis has been a leader and pioneer in the sustainable future of fly fishing, wingshooting and the natural world - championing habitat restoration and conservation through partnerships, engagement, and the company’s longstanding commitment to donating 5% of pre-tax profits to ensure outdoor passions can be passed from generation to generation. Join Adweek as we hear from Sheila Pollak, Chief Brand Experience Officer, how Orvis has established “Generations of Connection to Nature” as a key strategic brand pillar and is building its roadmap to being a more sustainable company, guiding the next 160 years of ensuring the outdoors is healthy and accessible to all.