Name
Going beyond advertising to demonstrating action: How Two Good is Tackling Food Insecurity with Purpose Driven Consumers
Date
Wednesday, February 23, 2022
Time
10:25 AM - 10:45 AM (EST)
Surbhi Martin Paul Hiebert
Description

As one of the world’s largest certified B Corporations, Danone North America is focused on bringing health through food to as many people as possible. Launched in 2019 as a game-changing low sugar offering the innovative yogurt brand Two Good was created with the purpose of “doing more with less”. In just a few short years the brand has launched new product lines to reduce food waste and fight food insecurity, appealing to the growing trend of consumers looking to support brands that take action on pressing social issues. Hear from Surbhi Martin, Vice President of Greek Yogurt & Functional Nutrition on how Two Good was created with purpose at its center and how Danone’s purpose is lived through each of its brands to drive greater measurable impact.

Session Type
Breakout – Sustainability