To succeed post-pandemic, omnichannel retailers are implementing cutting-edge strategies to bridge the physical and digital worlds without forgoing the human element of connection. Ulta Beauty is no exception to the movement utilizing emerging tech and partnerships to allow customers to try-on lipstick and eyeshadow, find a personalized skin routine or take a lash quiz all leveraging AI and AR. Hear from Prama Bhatt, Chief Digital Officer at Ulta Beauty, as she explores how the brand continues to evolve and push the boundaries of experiential shopping, what lies ahead for its customer journey, and what forward-thinking marketers need to know about connecting digital, physical, and emotional experiences.