taste of brandweek: immi
Wednesday, February 23, 2022
2:15 PM - 2:45 PM (EST)
Kevin Lee Kevin Chan

immi is tackling the $46bn stale instant ramen industry that has seen no product innovation in decades by inventing the world’s first low-carb, high-protein, and 100% plant-based instant ramen. Learn how immi built a private community with thousands of members to validate demand for their new ramen innovation and how they leverage their community to rapidly collect taste feedback at a fraction of time and cost, generate tens of thousands of waitlist customers, and create evangelists that have helped them scale to a multi-million dollar run rate in their first year of launch.

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