Co-Founders, Co-CEOs and twin brothers Adam and Ryan Goldston launched APL in 2010 as a DTC brand with the first shoe ever banned by the NBA for performance enhancement reasons. Today APL is the world leader in the category they’ve created, luxury performance, and the Goldston’s have profitably bootstrapped APL to billions with innovative products and a deep connection with their customer. Join them as they discuss their journey and where APL is headed.