The profile of Athletic Greens has explored in the past two years, as the company has gone from one of wellness’s best kept secrets, to a billion-dollar brand. As AG1 becomes a cultural phenomenon, the brand looks to harness emerging trends in communication platforms and creator partnerships to break through in a crowded and confused market. Hear from Athletic Green’s VP of Brand, Beckley Mason, on how the brand stays one nimble and aggressive as the headcount and expectations grow.