IPSY, a BFA Industries brand, is one of the most popular and affordable subscriptions in the modern market. IPSY continues to thrive in the ever-evolving beauty landscape with a multi-faceted 360 marketing strategy, a hyper personalized experience, and a dynamic "challenging-the-status" leadership team. Hear from two of these leaders, Lani Kuramoto, SVP of Marketing at IPSY, and Jenna Habayeb, Chief Brand Officer at BFA, on how the brand celebrates its three pillars of community, individuality, and empowerment to make beauty more inclusive and welcoming to all.