BoxyCharm is a leader in full-size beauty box subscriptions praised by some of the most influential names in beauty. Its secret sauce? A community-first merchandising strategy informed by the brand's incredibly passionate and engaged community of Charmers. Kristy Westrup, BFA (Beauty For All) Industries' SVP of Brand Partnerships & New Business Development, discusses how BoxyCharm enrolls its community to drive merchandising decisions and co-create an interactive, multi-platform experience.