Katerina (Katina) Mountanos founded Kosterina to connect consumers with powerful but simple, flavorful ingredients - starting with the humble pantry staple, extra virgin olive oil. Join Katina to see why you don't need a groundbreaking new invention to gain the trust and loyalty of consumers. Hear how Katina harnessed the power of storytelling, consumer education and clear brand pillars - vital to the brand’s identity, from packaging to hiring - to win over new customers while strengthening a loyal fan base.