Taste of Brandweek: Flax Home
Wednesday, February 23, 2022
9:00 AM - 9:30 AM (EST)
Vivian McCormick

What began as launching a linen bedding company amongst three friends who shared a deep appreciation for a good night's rest has led to becoming a home goods DTC brand. Vivian McCormick, CEO & co-founder shares what it's like to leave your corporate job, jump into the entrepreneur seat, start a business and brand from square one. From start-up life to bringing on first employees, cultivating truly customer-centric relationships and taking a brand through expansion for growth into new markets, you'll hear how to build a brand that stands out in an ever-changing eCommerce space while staying true to your origin story.

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