Community has always been a part of the human experience, but the ways in which we seek connection have changed a lot in recent years. We call this shift Community 2.0—centered around the idea of meaningful involvement, community ownership, and a deeper sense of belonging.

This shift requires a new set of behaviors and expectations from both brands and community members. At Reddit, we understand the evolving expectations of what community means to people, which is why we are the #1 place for community online. Brands that understand the value of Community 2.0, and integrate its tenets into their own strategies, can harness the power of their users and unleash meaningful engagement that builds long term loyalty, advocacy, and value.

In this session, Reddit takes the virtual stage to discuss how engaging with the communities on the platform shape marketing strategies, tips on how to show up authentically in online conversations, and creative ways brands can tap into the power of their communities.