Just like we’re drawn to humans with purpose and intention, we’re also driven to brands who have integrity, are clear on what they stand for and show up authentically. In response to recent global events, consumers continue to shift their priorities and focus on their values and purpose. Companies that lead with purpose are more trusted and loved with recent studies finding that eighty-five percent of people will only consider a brand if deemed trustworthy.

Join Alicia Carey, Global Head of Agency Development at Microsoft Advertising and Obele Brown-West, Chief Solutions Officer at Tinuti as they grapple with the tough but important questions including whether purpose is the new currency, how to build an effective strategy around purposeful marketing, what are the major risks to be aware of, and why purpose matters for all brands, just as it does for humans.