Zach Apter is Mindbody Senior Vice President Consumer Revenue and Growth and was formerly Chief Commercial Officer of ClassPass pre-acquisition, leading pricing, packaging, inventory, marketing, and business development. Previously, Zach was the head of business and competitive strategy for Google’s self-driving car project and Microsoft’s global Corporate Strategy team. He has a 15-year track record in consumer technology, including search, communications services, digital media, marketplaces, operating systems, business productivity services and hardware. He holds a degree in Economics from Stanford University and is the author of multiple patents in the area of consumer online services.