Katie Soo is an award-winning global media and tech marketer with a proven track record for breaking trends, forging new technology partnerships, and launching large-scale, disruptive business models and brands. In her current role as CMO of KiwiCo, Soo oversees global marketing across consumer, brand, media, international, growth and acquisition, and campaign strategy.

Soo was the former Senior Vice President of Growth Marketing for HBO Max, helping the streaming service grow from 33M domestic subscribers to 47M at the end of the second quarter, bringing in more than 14M subscribers since the streaming platform’s launch.

Soo previously served as Head of Marketing at Warner Bros. Digital Networks where she led marketing and digital transformation efforts across the portfolio. Before her work at WB, she held senior positions at Fullscreen Media and Hulu. She was also an early employee of Dollar Shave Club, where she built the marketing roadmap to shape the subscription business model for years to come.

She has received numerous accolades for her work in both creative storytelling and digital products. Most recently she was recognized on Ad Age’s “40 Under 40,” PR Week’s “The Innovation 50” and was named on Goldhouse’s A100 list honoring the most impactful Asians in culture.