Carey Collins Krug (she/her) is the SVP & Head of Marketing for Abercrombie brands, the hallmark of which—Abercrombie & Fitch—is a brand intended to make everyone feel comfortable, confident and stress-free, like the start of a long weekend.

Ms. Krug is responsible for overseeing the 360-degree customer experience, including digital strategies, influencer marketing, brand partnerships, media campaigns, brand positioning and social media. Krug joined Abercrombie & Fitch Co. from David Yurman where she served as CMO.

Previously, Krug worked at Ralph Lauren as the SVP of Global MKT overseeing the Polo Ralph Lauren brand, as well as Donna Karan as the Vice President of Global Marketing overseeing global brand direction for Donna Karan New York, DKNY and DKNY Jeans.