Will has spent his career at the intersection of Marketing and Technology, having served some of the most iconic brands and develop marketing strategies for traditional and emerging advertising platforms. Currently he is Head of Business Development for VidMob, which was founded in 2016 and is leading the Creative Intelligent Movement for advertisers. Prior to this, he spent years leading Facebook’s CPG advertising partnerships team. Before that he held numerous positions with The Wall Street Journal, which included leading Local Ad Sales, Product Development and Business Marketing. He often borrows from his early years in the ad agency space, where he started as a Strategist at Ogilvy & Mather.

He has been featured in Ad Age and Forbes, serves as guest lecturer for the ANA's Educational Foundation and is a frequent speaker & panelist for PepsiCo, IRI and Northwestern University Kellogg School of Management. He is a proud Penn State alumn. He lives (and now often works) in Evanston, Illinois with his brilliant wife and two daughters who as of this moment, still don’t have their own phones.