Genesa leads communications strategy for global companies across consumer technology and entertainment. She’s grown the agency’s corp-sumer offering to provide brands and executives narrative development and competitive positioning. Her experience spans clients such as Audi of America, Verizon, Colossal Biosciences, Microsoft, MasterClass, and VICE Media Group, among others. Prior to PR, Genesa was a reporter for CS Magazine, Chicago Sun-Times and broadcast lifestyle expert, frequently appearing on local stations across the U.S. Genesa joined R&CPMK in 2010. Genesa holds a B.A. in Literature and Philosophy from the University of Illinois at Chicago.